Social Media Coordinator + Content Creator
At ColdSnap, I turned our social channels into the company’s top awareness engine. I consistently create content that sparks joy and tells important brand stories, while developing a strong sense of what resonates with audiences. Recently, I launched a viral influencer campaign with @techiedani that generated more than 30 million views, resulting in a 600% revenue lift and a 900% increase in newsletter signups. In just six months, I doubled our Instagram following and built a reporting framework that sharpened our content strategy for future growth.
I partner with influencers and brand advocates to expand ColdSnap’s reach, coordinating collaborations that highlight authentic product experiences and connect with niche communities. From sourcing talent to managing relationships, I ensure influencer campaigns align seamlessly with our brand voice and marketing goals.
In addition to managing influencer collaborations, producing UGC-based content and launching new product campaigns like our mango smoothie rollout, I’ve demonstrated the ability to merge creativity with performance to deliver results.
