Ulta Beauty Ad
For this project, I, originally, was to create a series of photographs of one model to tell a story without words. After succeeding right away with the assignment, I was then challenged to create a 30 second beauty advertisement sponsoring Ulta Beauty.
Title of The Project
Ulta Beauty Advertisement
Ulta Beauty Advertisement
Target Audience
Women 18 or older of any race, ethnicity, or culture who are interested in makeup.
Women 18 or older of any race, ethnicity, or culture who are interested in makeup.
My Role
Motion Graphic Designer
Motion Graphic Designer
Duration of Project
This project approximately took one week to finish and finalize for the photography series. The beauty advertisement was from February 2020–April 2020.
This project approximately took one week to finish and finalize for the photography series. The beauty advertisement was from February 2020–April 2020.
Process
When first starting this project, I had the perfect vision in mind. I created many thumbnail stories in my sketchbook and planned out the story for the photography series. Originally about a girl getting ready for a date, but then being stood up and having a dramatic reaction afterwards. The photos ranged from warm tones to cool tones to set the emotion. After successfully completing that series, I made a beauty advertisement. I used three photos from the series and placed them in Procreate and drew over them outlining highlights of what to communicate to my audience. I then screen recorded my process of tracing and successfully compiled the videos to make an advertisement.
When first starting this project, I had the perfect vision in mind. I created many thumbnail stories in my sketchbook and planned out the story for the photography series. Originally about a girl getting ready for a date, but then being stood up and having a dramatic reaction afterwards. The photos ranged from warm tones to cool tones to set the emotion. After successfully completing that series, I made a beauty advertisement. I used three photos from the series and placed them in Procreate and drew over them outlining highlights of what to communicate to my audience. I then screen recorded my process of tracing and successfully compiled the videos to make an advertisement.
Final Results
Final 30 second beauty advertisement
Final 30 second beauty advertisement